High level executive with experience acquired at international companies like Pepsi-Cola, Phillip Morris, Warsteiner and Grupo Vallas for more than 25 years. Studied law at the University of Buenos Aires, where he specialized in international business, beginning his professional career in the distribution, marketing and commercial area of FCMG Companies.

At their sales and marketing points, he implemented more than 130 launches in the whole world for different product categories in the food and beverage industry, his career developed even more as President at Warsteiner International, in the beer product category, highly competitive. He then did as consultant and advisor on international projects for more than a hundred companies, before moving to the media and publicity industry.

Currently, he is partner and CEO of Grupo Vallas, an OOH media company with representation in 12 countries of the continent. Since its beginning he assumed the charge as first president at ALOOH (Latin-American association of Out of Home) and from there he promotes for a sustainable development of the industry, its digital leverage and the transformation of the elements towards digital technologies that allow to provide a service to the community and comply with the founding principle of the media, such as it is informing.