Andres is Colombian and communicator from the University of Antioquia and has a master's degree in Marketing from the University of Barcelona. He worked for several years as a professor at various higher education institutions in Medellin leading programs in digital marketing and social media management.

For 3 years and from Mexico, he has been in charge of planning all the marketing strategies for League of Legends, the number 1 PC video game in the region. In addition, he has arranged regional and global campaigns, product campaigns and hyperlocated programs to drive player engagement, community growth, and company revenue.