Martin is Argentine, a professional in the entertainment industry with more than 15 years of experience working in television, film, and video games.

He was part of the Riot Games team in Chile as Content and Communications Manager between 2016 and 2018, but then left the company to undertake Esports projects in the region. In 2020, he returned to the Riot Games team in Mexico in the role of Esports Manager for Latin America, where he is currently in charge of the regional operation and operation of all competitive leagues.