System Engineer, Big Data Architect and Masters in IT Administration form the Monterrey Institute of Technology, with more than 12 years of experience in the financial and digital media industry.

Has worked in brands like Banco Caja Social, Banco Agrario de Colombia and El Tiempo Publishing House. Has focused on the development and evolution of analytical capabilities, from the design and administration of data management platforms, through business intelligence, data science, consumer insight and data monetization.

Currently works as Manager of Data Strategies and Audiences at EL TIEMPO Publishing House S.A. and leads the data-based innovation strategy for all the brands of the media group, articulating the initiatives and projects of Data Governance, Digital Analytics, Marketing Automation, Data Science and Audience Knowledge.