The Andean Region is one of the four priority markets for Facebook in Latin America.

Juan Pablo leads a team of professionals focused on promoting Digital Transformations within the main advertisers and at the same time developing the Digital Marketing Industry and maximizing the social impact of Facebook in Colombia and Peru.

He comes from almost 20 years of experience at Microsoft, with various leadership roles in Latin America. His most recent assignment at Microsoft was COO of the Colombian subsidiary. He previously led Microsoft's operations in Costa Rica as General Manager, as well as sales, marketing and operations for the small and medium market in Latin America.

Juan Pablo is also an experienced speaker on current and innovative topics such as Digital Marketing, Digital Transformation, Economic Development, Big Data, Internet of Things, Cloud Computing and Mobility. His experience allows him to translate technological innovation into business realities, being a catalyst for change between organizations of all kinds. He has also developed proven capacities to partner with governments on critical issues such as National Competitiveness, Education, Employment, and national development plans.