Ziehm helped shepherd the relaunch of Super77 from a work-for-hire motion graphics boutique to an IP-based video game studio. A native of Germany, Rainer grew up in the United States.

A couple degrees in engineering and design lead to several stints developing practical and digital user interfaces in the1990s, rising to creative director of an interactive studio then crashing during the 2001 dotcom bubble, lead photographic trips around the world before launching motion graphics studios and eventually, Super77 video game studio.