Paulo started his career at 14 years old, teaching robotics classes for children and is a self-taught animator. In 2005, he founded Birdo studio with his friend Luciana Eguti to develop character animation projects in Brazil. In 2016, Birdo was internationally acclaimed for its work on Rio 2016's Olympic and Paralympic Mascots and became one of the leading creative studios in Latin America.

Today, Birdo produces original content and delivers high quality animation services for clients such as Disney, Cartoon Network, Netflix and Nickelodeon.