Monica is in charge of leading and developing the transformation process of the creative and media agencies industry in Colombia and Central America. Her responsibilities include overseeing the digital transformation of the industry, the improvement of the digital ecosystem capabilities, the efforts to educate existing talent and attract new candidates, and managing the relationship with industry leaders.

Monica previously led the Starcom and MediaVest Colombia team, which are part of the Publicis Group. She participated in the creation of Mobext in Colombia, leading the mobile strategy for Havas Media Group’s clients. She also held management roles at Telefonica, on different areas such as e-Business, m-learning and Digital Inclusion. During the beginning of the digital era she was one of the Initiators of the digital ecosystem at UOL and Starmedia.

Colombia 4.0, Digital Advertising

Hitos: Head of Agencies Colombia and Centroamérica of Google Monica is in charge of leading and developing the transformation process of the creative and media agencies industry in Colombia and Central America. Her responsibilities include overseeing the digital transformation of the industry, the improvement of the digital ecosystem capabilities, the efforts to educate existing talent and attract new candidates, and managing the relationship with industry leaders. Monica previously led the Starcom and MediaVest Colombia team, which are part of the Publicis Group. She participated in the creation of Mobext in Colombia, leading the mobile strategy for Havas Media Group’s clients. She also held management roles at Telefonica, on different areas such as e-Business, m-learning and Digital Inclusion. During the beginning of the digital era she was one of the Initiators of the digital ecosystem at UOL and Starmedia.

Colombia 4.0, Digital Advertising